The younger guys trusted in him and his artistic mind. Instead of taking a more traditional approach to shoot for bigger artists, Bennett decided to shoot for the up and coming young guys, this way he could do his thing. Soon, he started to blow up with his never before seen style of making rap videos. After Dex saw it, he made it a priority to have Bennett be his guy. This is where he used his trademark animations for the first time. Soon after creating a behind the scenes video of the making of video for Dex, he did a video for Soulja Boy. He had his own unique style that fit Bennett’s style of videos perfectly. Dex was a Chicago native that was unlike any other. Bennett found his love by videoing live shows.īennett started up his YouTube Channel, Lyrical Lemonade, and shot for local, more underground artists. In order to understand what it is, we have to go to its creator, Cole Bennett.Ĭole grew up in Plano, Illinois, where him and his friends would drive an hour to Ch icag o to watch the emergence of the Chicago rap scene lead by Chance the Rapper and Cheif Keef. Lyrical Lemonade is the next big name in rap.
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